BRANDING

It is important for me to share my diligent approach to storytelling and how I strive for well-crafted work. To do so, I included elements of balance in my logo design and picked fonts that take inspiration from the worlds of novels and editorials, alluding both to artistic dedication and effective communication.

I intend for people who come across my company to have a pleasant and peaceful experience, and sense a newfound attachment to the artistic process. To me, the best equivalent to that state of reflective observation is time spent surrounded by nature. So, I decided to hint at natural elements in my logo, with leaves the shape of droplets and the idea of a wind chime, hopefully inviting a calming deep breath while the wind brushes by.

I also wish to claim back sensitivity and inscribe a feminine presence in the fields I exist in. So, I chose delicate colors and selected fonts made by lead female typeface designers.

UI/UX DESIGN

I started by developing my logo versions in Adobe Illustrator then created Photoshop mockups to get a feel of the design in real life situations. After that, I switched to Figma to make a brand identity presentation and then to create the prototype for my website design. Finally, I went over to the visual code platform Webflow to build the final product.

Thanks for reading!